There are a lot of different CRM's out there, doing everything and nothing at the same time. When looking at all the different options, we came to the conclusion that creating our own would probably be just as easy as choosing one and making it fit to our needs. So thats what we did, we created our own CRM. And with that experience in hand, we can now with great confidence offer custom made CRM's to our customers.
Starting out, we had a good idea of the functionality we wanted. We have also used a lot of different CRM's during our years, and had a good idea of what we liked, but more importantly, what we did not like. During the process we also looked at what other CRM's where doing, just to get some more inspiration.